The sports gambling gold rush in America (part 1)

Banned for decades, US betting is coming back. Strolling down the boardwalk in Atlantic City, New Jersey, you will find scant tourists look in vain for its Prohibition-era glory. After dark days following the 2008 recession, the town — its resorts and railroad — has new hope courtesy of the legalisation of sports betting.
There was few boardwalk’s oldest surviving casinos; one of which was the Hard Rock resort’s sportsbook — the US answer to a bookmaker’s shop but with big live sports screens and alcohol on sale — which opened to the public in June last year.

Atlantic City is the frontier city for a new American gold rush. The gambling hub of New Jersey was the first state to legalize sports betting after the US Supreme Court overturned a federal bill banning the practice in May 2018. Every host of European and American operators have since included sportsbooks in its casinos.

US sports such as baseball and football provide a wealth of statistics on which to bet
The mistrust of sport betting is buried deep in the DNA of many US states — a historical attitude that came along with fears of mob violence and corruption in sport. Increasingly stringent legislation was applied during the 20th century as match fixing and other scandals prompted public outcries. The 1992 Professional and Amateur Sports Protection Act outlawed sports betting in all but a handful of scenarios emerged.

The Supreme Court’s decision allowed the emerging of a fresh market, unhampered by the public and media clamour against problem gambling in mature markets in the Europe. Chief executive of major betting company described the opening up of the US as the most exciting development since the advent of online betting. A combination of increasing population size and the passion for sport could make it one of the most lucrative sports betting markets in the world.


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