Sports betting is a big international. The estimated global income for the sports betting industry is about between $700 billion and $1 trillion per year. But what is everyone betting on? Which sporting events take the biggest bucks in the field of sports betting, especially in the US? Let’s take a look at some of the world’s most popular sporting events and discover just how much money is wagered.
The FIFA World Cup
Football (soccer) is the world’s most popular sport, and it makes sense that it pulls in the most money. Each year, it’s estimated that soccer makes up 70% of the above-listed $1 trillion!
The FIFA World Cup is the ultimate tournament in the football calendar, occurring every four years. In spite of a runtime of just one month, the FIFA World Cup offers an enormous amount of betting opportunities.
The competition kicks off with 210 countries participating in the qualifying rounds, then battling it out through different stages to make the final 32. Bettors from around the world are able to place wagers each step of the way. Although there aren’t any official figures as to how much is bet worldwide during the entire tournament, it’s estimated to be more than $260 million.
The Super Bowl
If we focus on the American scene, the National Football League is king. Bets on the NFL make up almost half of all sports bets placed, with the Super Bowl being the single most popular betting event during the sporting year.
The 2018 Super Bowl LII, which saw the Eagles stick it to the Patriots, brought in a record-breaking $158.6 million worth of wagers at Nevada sportsbooks. This staggering figure broke the record of $138.5 million wagered during the Super Bowl LI the previous year.
Of course, these are only the official (legal) figures. According to estimates made by the American Gaming Association, the real total wagered was likely in the region of $4.76 billion.